It’s no secret that Frank Sinatra was a fan of a Jack Daniel’s or three; when he died in 1998, he was buried near Palm Springs with a flask of JD by his side. This September, Jack Daniel’s are encouraging Frankophiles to visit the singer’s favourite places in London to celebrate the relaunch of its special edition whiskey, Sinatra Select
As any Frank Sinatra fan will tell you, Old Blue Eyes was a big fan of London life – during his career, he returned to the city again and again for performances at the London Palladium and Royal Albert Hall. And so, this September, Jack Daniel’s have relaunched Sinatra Select – a special edition Tennessee whiskey distilled in celebration of the brand’s bond with Frank – with a series of ‘Sinatra’ themed London events.
First stop is The Punch Room at the LONDON Edition for a bowl of limited edition Sinatra Punch with a complimentary glass of Sinatra Select, then a Sinatra cocktail in Harry’s Bar at Selfridges. Next, it’s dinner at Santini in Belgravia, Frank’s favourite London restaurant. Apparently his ‘usual’ was simple pasta with tomato sauce like his mum used to make, with Lemon Ricotta Torte for dessert – for September; customers who order the Torte will have it served with a side of Sinatra on the rocks.
To top it off, guests at The Savoy will be offered a complimentary nightcap of Sinatra Select at the Beaufort Bar, where Frank first got a taste for JD No.7, a discovery that went on to fuel many hazy nights around the The Savoy’s grand piano. At £150 a bottle, you’d have to be a pretty devout Frank fan, but that shouldn’t stop you from enjoying the whiskey the Sinatra way – with three rocks of ice, two fingers of Jack and a splash of water – served at some of the classiest bars in town.
Jack Daniel’s Sinatra Select is available in Selfridges and The Whisky Shop, priced at £150. For more information, visit jackdaniels.com